Friday, February 15, 2013

Little Black Book of Seafood

This was a dream illustration and lettering job that first landed on my desk almost a year ago, took a while to get going, then BAM! - it's everywhere now! Here's the story:

 The lovely and sassy team at The Leith (an Ad agency in Edinburgh who I have worked with many times before) got in touch to say their client, First Great Western, were collaborating with award winning chef Mitch Tonks to produce a guide to the best seafood restaurants, caf├ęs and fish and chip bars in the South west of Britain...and would I like to illustrate it? Why, yes I would, thank you very much.

 Now, I love my seafood, love cooking seafood and I live in a fishing village so I felt very at home with this project - I just needed to look out my window for inspiration: Crab and lobster creels all stacked up, blokes fishing on Cellardyke Harbour (catching pollock), the prawn boats from Pittenweem out in all weather and the haddock on my plate at the Anstruther Fish Bar, served with a mug of strong tea.

I adore drawing foodie things and on this project I got a pretty free reign to produce imagery, maps, lettering and also a selection of wee line spot illustrations for the book. Heaven.
sketches... crammed in like sardines

As an added bonus, the book was animated for online viewing and you can see the whole thing HERE

Of course, First Great Western are promoting the book to inspire people to travel to Devon, Dorset, Cornwall and South Wales, explore the region and discover some fishy foodie gems tucked away down there in the Southwest. A culinary pilgrimage, if you like...with sporks.

Little Black Book of Seafood was launched at Paddington Station in London, where Mitch and fellow chef, Mark Hix created a pop-up dining room, offered oysters and fizz to rush hour commuters and had a good chat about how great the quality and range of seafood on offer in the Southwest is!
What I really like is that all proceeds from the sale of the book ( it costs £1.50) are donated to The Fishermen's Mission, a charity dedicated to helping the lives of fishermen and their families.

Enjoy the book and if you love a little bit of fishy in your dishy then please take a moment to donate to the Fishermen's Mission here
 Now, someone pass the tartare sauce, my chips are getting cold!

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