Monday, February 22, 2010
It's gettin' hot and sassy in Promo-land, I can tell you!
Friend and Johnson, my lovely reps, are pairing their illustrators and photographers together in order to create a punchy series of double page ads in Luerzer's Archive magazine. The ads will also have tags that you can scan with your iPhone to take you direct to the F+J website - nice touch.
The wonderful Coco Connolly, a creative director from Minnesota who is designing the spreads decided my work would pair well (contrast well!) with that of Canadian photographer, Jock McDonald
Jock's beautifully punctuated picture of young Cuban boys standing on the sea wall acts as a quiet, profound partner to my brash, bold Cuban girl drinking a...Cuba Libre (Rum'n'Coke, silly).
My idea here was that somewhere behind where the boys were standing would be a wall covered with huge, faded and peeling advertising posters,including this Cuba Libre one.
Coco has added in some final flourishes to the spread, using parts of the lettering I created for it.
It was great to create a brand new piece of work for this - so much fun thinking about Cuban heat and music, whilst the snow and hail fell in chilly Scotland!